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Case Study·CS-003·SaaS Platform·2026

IntelBricks

Roblox intelligence platform. 95,749 search impressions in 17 days.

Impressions
0
17 live days
Clicks
0
2.1% avg CTR
Impression growth
0×
first day to peak
Top query position
0.00
"roblox summer stats"
intelbricks.com
GSC live
Clicks
2,045
Impr.
95.7K
Growth
40×

Live product chrome · intelbricks.com

Launch velocity

From first indexed traffic to nearly 95,749 impressions in two weeks. Individual game pages earn 20 to 30%+ CTR on high-intent queries. Rankings are still climbing at avg position 8.3.

The curve

Daily impressions · Google Search Console

Aug 8 · 229 imprAug 23 · 9,036 impr

Query leaderboard

QueryClicksCTRPos
01roblox summer stats22421.09%4.75
02saturation diving roblox456.82%7.79
03soulrift roblox154.69%6.93
04suship roblox105.03%6.6
05secret alternatives roblox109.71%6.77

Top pages

PathImpr.CTRPos
/games/the-summer-experience-601079943568619.97%4.84
/games/horror-satu…n-diving-102316782651,0117.12%7.3
/games/robfes-summer-2026-1062166665442414.62%4.97
/games/clean-up-ro…rs-summer-525112023411131.53%4.57
/games/magic-loot-upd-soon-1050620758726412.5%5.01

Google Search Console · Aug 8 to Aug 24, 2026 · Verified export

What we built

Live intelligence board

Trending games, CCU, momentum scores, and breakout detection on a live readout surface.

Programmatic game pages

Dedicated SEO page per game, auto-generated from the live catalog as it grows.

Six discovery layers

Catalog, trending, analytics, creators, history, and comparisons in one workspace.

Research-grade methodology

Timestamped data, documented limitations, and citable pages built for serious buyers.

IntelBricks intelligence platform
The challenge

The Roblox economy moves faster than manual research. Thousands of games launch every week. Studios, creators, and analysts search for game-specific stats, summer event data, and discovery signals. No editorial team could write thousands of pages by hand.

North Star had to ship a production intelligence platform and an SEO engine that compounds from day one: real product data, indexable pages at catalog scale, and rankings on high-intent long-tail queries immediately after launch.

How we did it

The compound loop: more games tracked, more pages indexed, more long-tail queries captured, more impressions, more clicks.

  1. Platform

    Built intelligence workspace: live boards, game analytics, creator dossiers, trend scoring.

  2. Programmatic SEO

    /games/[slug] template tied to live Roblox catalog data. Each new game becomes a new indexable page.

  3. Launch

    First GSC traffic Aug 8: 229 impressions, 6 clicks.

  4. Compound

    Daily catalog growth drives daily new pages. The impression curve accelerates.

  5. Peak

    Aug 23: 9,036 impressions, 236 clicks in a single day.

Engineering decisions

Programmatic pages generated from structured game records: single source of truth for product and SEO.

Page templates optimized for query intent (game name plus stat type), not generic listicles.

Next.js App Router with edge-friendly routes for fast crawl and index.

Real product data on every page (CCU, visits, trends) to avoid thin-content penalties.

Live platform UX separate from SEO template layer. Product quality supports engagement signals.

TypeScript throughout. Chart and metrics data inlined at build time, no runtime CSV fetches.

Proof products
GenPBR

Category ownership

Window
92 days
Core rank
#1 pbr generator
Clicks
13K+
Story
Sustained dominance
IntelBricks · You are here

Launch velocity

Window
17 days
Impressions
95,749
Growth
40×
Story
Programmatic scale
Next step

Need a platform that ranks from launch day?

IntelBricks went from first indexed traffic to 95,749 impressions in 17 days. The SEO surface grows automatically as the catalog expands.

Intake // NSG-PROJECT17%
Step 1 / 5

What are you building?