WordPress is the default choice for most small business sites. Next.js is the better choice when leads, speed, and low maintenance matter more than DIY blogging.
WordPress is everywhere. Next.js powers Netflix, TikTok, and Notion. As a small business owner, which should you choose?
TL;DR
Full comparison page: Custom website vs WordPress →
When WordPress makes sense
- You already have a WordPress team
- Heavy blogging is your primary strategy
- You need dozens of plugins for niche features
- Budget is extremely tight and you will DIY
When Next.js makes sense
- Leads and calls are the goal
- You want speed and Core Web Vitals without plugin gymnastics
- Security and low maintenance matter
- You plan to grow into apps, portals, or automation later
The hidden WordPress tax
Annual costs many owners forget:
- Premium theme: $60 to $200/year
- Essential plugins: $100 to $500/year
- Managed hosting: $300 to $600/year
- Developer fixes when updates break layout: $500+
A "free" WordPress site often costs $1,000+/year to keep running well.
SEO in 2026
Google rewards:
- Fast mobile experience
- Clear page structure
- Helpful content matching search intent
Both platforms can rank. But slow WordPress installs with bloated themes start at a disadvantage.
Our proof: GenPBR ranked #1 on Google using Next.js architecture.
Affordable Next.js for small business
You do not need a Netflix budget. Our $299 Landing Page is $299 with a free preview first.