A small business website in 2026 typically costs $299 to $5,000 for a service business that needs leads, depending on scope. DIY builders run $0 to $40/month. Custom agency builds often start at $3,000.
If you are searching for website pricing, you are probably trying to answer one question: what is a fair price for a site that actually brings in business?
The right number depends on scope. Not how many pages you want, but what job the site must do.
Quick answer: typical price ranges
North Star Global offers a $299 Landing Page with a free preview first. You see your page before paying anything.
What drives website cost?
1. Custom vs template
Templates (Wix, Squarespace, WordPress themes) cost less upfront but often cost more in time, plugins, and lost leads. Custom builds cost more but match your offer and conversion path.
2. Number of pages (and intent)
A single high-converting page can outperform a 20-page brochure site. For local service businesses, 1 to 3 focused pages are often enough:
- Home / offer
- Services
- Contact or FAQ
3. Lead capture and follow-up
Forms that dump into a dead inbox are worthless. Routing inquiries to email, SMS, or CRM adds scope. And value.
4. SEO foundations
Technical SEO (speed, metadata, structure, mobile) should be included from day one. Not sold as a $500/month add-on later.
The hidden costs most owners miss
- Domain + hosting: $15 to $50/month (or free subdomain options)
- Maintenance: WordPress updates, plugin conflicts, security patches
- Content: Who writes your service pages?
- Opportunity cost: Months without a credible site means lost jobs
Minneapolis and nationwide pricing context
Local agencies in Minneapolis-St. Paul often quote $3,000 to $8,000 for a basic custom small business site. National freelancer rates on Upwork/Fiverr vary wildly, $300 to $5,000 for similar scope.
Our approach: city-specific landing pages with transparent pricing and a preview-before-pay model.
How to get a fair quote
- Define the one action you need (call, form, book)
- Ask what is included: hosting, SEO, forms, revisions
- Request a working preview before full payment
- Compare speed to launch, not just price
$299 Landing Page with free preview
- Core offer ($299): One conversion-focused landing page, mobile-ready, SEO basics, contact form, one revision round
- Preview: Free within ~48 hours, request here
Need more than 3 pages or automation? Contact us for a custom quote.
Bottom line
A small business website in 2026 does not have to cost thousands to launch. It does have to convert. Start with a focused scope, prove the site works with a preview, then expand as revenue grows.
Next step: Get your free preview →