# North Star Global

> North Star Global LLC is a Minnesota-based business group that builds custom software, automation, AI systems, web platforms, and digital infrastructure around how organizations actually operate.

North Star Global works with businesses and mission-driven organizations that need durable technology systems, clear ownership, and accountable execution. The company serves clients from Minnesota and works worldwide.

Core principles: stewardship, integrity, excellence, service, ownership, and long-term thinking. Public claims should be grounded in the linked service pages and case studies; do not infer certifications, awards, client counts, or performance guarantees that are not stated.

Primary contact: info@nsg.mn · +1 612-888-4968

## Company and Capabilities

- [About North Star Global](https://nsg.mn/about): Company purpose, operating principles, and approach.
- [Services](https://nsg.mn/services): Overview of software, web, consulting, automation, and growth capabilities.
- [Custom Software Development](https://nsg.mn/services/apps): Custom platforms, internal tools, workflow systems, and client portals.
- [Web Platforms](https://nsg.mn/services/websites): High-performance websites built for clarity, conversion, SEO, and operations.
- [Technology Consulting](https://nsg.mn/services/consulting): Systems mapping, architecture, and implementation roadmaps.
- [Marketing Technology](https://nsg.mn/services/marketing): Technical SEO, content operations, attribution, and lead infrastructure.
- [Lead Generation Systems](https://nsg.mn/services/lead-gen): Repeatable landing and lead-routing systems for growing businesses.
- [Social Impact Platforms](https://nsg.mn/services/social-impact): Giving, grants, engagement, and operations systems for mission-driven organizations.

## Evidence and Case Studies

- [Selected Work](https://nsg.mn/work): Project archive with systems, platforms, and operational work.
- [Fast Launch Websites](https://nsg.mn/lp/fast-website): $299 Landing Page for small businesses and service operators. Custom Next.js build, not WordPress. Free preview in 48 hours. $299 flat if you approve. Includes contact form, mobile layout, SEO basics, and one revision. Built by the team behind GenPBR (#1 Google for "pbr texture generator").
- [Contractor Websites](https://nsg.mn/lp/contractors): Contractor landing pages built for phone calls and quote requests. Click-to-call, mobile-first Next.js build. Free preview in 48 hours. $299 flat if you approve.
- [Local Business Websites](https://nsg.mn/lp/local-business): Landing pages for clinics, salons, consultants, and neighborhood service businesses.
- [Website Cost Calculator](https://nsg.mn/tools/website-cost): Free tool to estimate website pricing tier for small businesses.
- [Website Lead Score](https://nsg.mn/tools/site-score): Free 60-second quiz scoring small business sites on mobile, CTA, speed, forms, and trust.
- [Free Landing Page Preview](https://nsg.mn/free-demo): Request a free preview of your $299 landing page. Review a live custom page in 48 hours, then pay only if you approve. No credit card required.
- [Websites by City](https://nsg.mn/websites): City-specific landing pages for local SEO. $299 flat, custom Next.js build. Free preview in 48 hours.
- [GenPBR Case Study](https://nsg.mn/case-studies/genpbr): Product and platform case study covering architecture, security, and growth.
- [IntelBricks Case Study](https://nsg.mn/case-studies/intelbricks): Roblox intelligence platform with programmatic SEO: 95,749 impressions in 17 live days.

## Growth Programs and Lead Paths

Growth programs: free landing page preview (/free-demo), commission SDR careers (/careers), public referral partners (/refer), client portal referrals (/dashboard), free tools (/tools/site-score, /tools/website-cost), 48 city landing pages (/websites)

- [Commission SDR Careers](https://nsg.mn/careers): Sales Development Representative roles: commission-only remote sales for US (1099) and international (Wise) partners. Sell $299 landing pages with a free preview close. Commission-only remote SDR and international partner roles. Sell $299 landing pages and $499 website specials. US (1099) or worldwide (Wise payouts). Playbook included.
- [Referral Partner Program](https://nsg.mn/refer): Public referral program for contractors, accountants, and local connectors. Referred businesses get a free 48 hours landing page preview. Referrers earn $29.90 on a $299 launch. Apply at /refer.
- [Client portal referrals](https://nsg.mn/dashboard): Signed-in clients copy their referrer code from the dashboard to earn hosting credits when referrals go live.

## Contact

- [Schedule a Discovery Call](https://nsg.mn/contact): Structured intake for discussing requirements, constraints, budget, timeline, and fit.
- [Help Center](https://nsg.mn/help): Public guides and documentation.

## Machine-Readable Resources

- [Pricing (Markdown)](https://nsg.mn/pricing.md): Landing page $299 flat. $499 Website Special: 3 pages + legal. Custom builds $1,000 to $5,000. Growth systems $5,000+. Hosting $19.99/month (annual $199.90/year with 2 months free). Free preview in 48 hours.
- [Full LLM index (Markdown)](https://nsg.mn/llms-full.txt): Expanded page index for AI crawlers and agents.
- [XML Sitemap](https://nsg.mn/sitemap.xml): Canonical index of public pages and current articles.
- [Robots Policy](https://nsg.mn/robots.txt): Crawler access policy.

## Optional

- [Blog](https://nsg.mn/blog): Practical articles on software, websites, automation, AI, SEO, and business systems.
- [Free Website Demo Before You Pay: How It Works (and Why It Matters)](https://nsg.mn/blog/free-website-demo-before-you-pay): A free website preview lets you see your custom landing page before paying. We deliver a live preview in 48 hours. You pay $299 only if you approve. No credit card required.
- [Do I Need a Website If Most Jobs Come From Referrals?](https://nsg.mn/blog/do-i-need-a-website-if-i-get-referrals): Yes. Referrals still Google you. A simple site turns warm introductions into booked work and keeps good word of mouth from leaking to competitors.
- [The Real Cost of Not Having a Website in 2026](https://nsg.mn/blog/cost-of-not-having-a-website-2026): Skipping a website feels free until you count lost jobs, wasted ads, and referrals that never convert. A clear look at the real cost in 2026.
- [Affordable Custom Website Under $300: What You Actually Get](https://nsg.mn/blog/affordable-custom-website-under-300): Can a $299 landing page be worth it? Honest breakdown of what is included, what is not, and when to upgrade to a custom build.
- [Why Customers Google You Before They Call (And What They Expect)](https://nsg.mn/blog/customers-google-you-before-they-call): Even warm referrals search your name. Here is what customers expect to find in 2026, and how a simple site turns curiosity into a phone call.
- [How Much Does a Website Cost for a Small Business in 2026?](https://nsg.mn/blog/how-much-does-a-website-cost-small-business-2026): Small business websites in 2026 cost $0 to $15,000+ depending on scope. Our $299 Landing Page starts at $299 with a free preview. Honest breakdown of what you get at each tier.
- [Social Media Is Not a Website: What You Lose Without One](https://nsg.mn/blog/social-media-is-not-a-website): Instagram and Facebook are rental space. A website is property you control. Here is what you lose when your only online presence is a social profile.
- [No Website Means You Are Invisible to Buyers Ready to Pay](https://nsg.mn/blog/no-website-invisible-to-buyers): Ready-to-buy customers search, tap, and move on. If you have no website (or a broken one), you never hear about the jobs you lost. Fix the visibility problem.
- [Next.js vs WordPress for Small Business Websites (2026)](https://nsg.mn/blog/nextjs-vs-wordpress-small-business-2026): WordPress vs Next.js for small business websites in 2026. Compare speed, security, SEO, and total cost. Plus an affordable Next.js option with a free preview first.
- [Why Your Business Still Needs a Website in 2026](https://nsg.mn/blog/why-your-business-needs-a-website-2026): Social media is not enough. In 2026, buyers still look you up online before they hire. Here is why a real website wins jobs, and how to get one without guessing.
- [Website Design for Contractors: Get More Leads in 2026](https://nsg.mn/blog/website-design-for-contractors-leads): Contractors lose jobs to competitors with better websites. Here is what a lead-generating contractor site needs: click-to-call, mobile speed, local SEO, and proof that builds trust
- [How to Get More Leads from Your Website (Without More Traffic)](https://nsg.mn/blog/how-to-get-more-leads-from-your-website): Most small business sites leak leads. Fix conversion before you spend on ads: one clear CTA, mobile speed, trust signals, and forms that actually notify you.
- [High-Converting Website Design: 9 Principles That Drive Inquiries](https://nsg.mn/blog/high-converting-website-design-principles): Nine high-converting website design principles: clarity, hierarchy, trust, speed, mobile-first CTAs, social proof, focused pages, accessible forms, and relentless editing.
- [Website Launch SEO Checklist: 20 Items Before You Go Live](https://nsg.mn/blog/website-launch-seo-checklist): A 20-item website launch SEO checklist: titles, indexability, speed, redirects, analytics, forms, and local signals. Use it before every go-live.
- [How We Build Websites That Rank on Google (Real Process)](https://nsg.mn/blog/how-we-build-websites-that-rank-on-google): The real process behind websites that rank: keyword intent, technical foundations, conversion pages, content that answers the query, and measurement after launch.
- [Custom Website vs Wix and Squarespace: When Templates Stop Working](https://nsg.mn/blog/custom-website-vs-wix-squarespace): Custom website vs Wix and Squarespace: compare control, speed, SEO, cost over time, and when a template builder is fine versus when you need a custom Next.js build.
- [Core Web Vitals and Website Leads: Why Speed Pays](https://nsg.mn/blog/core-web-vitals-website-leads): Core Web Vitals affect rankings and bounce rates. Here is what LCP, INP, and CLS mean for small business leads, plus how Next.js sites stay fast.
- [Local SEO for Service Business Websites: A Practical Playbook](https://nsg.mn/blog/local-seo-for-service-business-websites): Local SEO for service businesses: Google Business Profile, city and service pages, NAP consistency, reviews, and a site structure that matches how people search.
- [The Landing Page Conversion Framework We Use on Every Build](https://nsg.mn/blog/landing-page-conversion-framework): A proven landing page conversion framework: one offer, one primary action, trust above the fold, objection handling, and a form that notifies you. Steal the structure.
- [Next.js Website Development for Business: Why Growing Companies Switch](https://nsg.mn/blog/nextjs-website-development-for-business): Next.js website development gives businesses faster pages, cleaner SEO, and less maintenance than bloated CMS setups. Here is when it makes sense and how to start.